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To register for this module, or to check enrollment availability, please click here or scroll to the bottom of the page.
| 404:09C: Survey Research and Evaluation for Managing Business Districts |
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Based on the New Jersey Managed Districts Association (NJMDA) Business Districts Management Professional Certification Project
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| This on-line learning module presents an opportunity for students to learn how to identify, develop, and apply methods of collecting data, particularly for surveys; as well as interpreting and presenting that data to stakeholders of the managed business district. | | Instructors: |
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Dr. Seth Grossman
E-mail: cpsgrossman@aol.com
Work phone: 973-493-4251 ext.
| | Overview of the Course: |
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| Surveys and focus groups are data collection tools that are used to collect information and provide feedback about organizations. Surveys are especially becoming important and common place in many jurisdictions as they attempt to gauge stakeholder expectations. Focus groups allow verbal collective feedback often engaging divergent viewpoints instrumental in data analysis and presentation. This course explores performance management and measures, survey construction, identifies important aspects of focus groups, and adds to the transformation process of making use of information collected. That is, students see how to convert raw numbers and statistics into graphics that are informative, to the point and that keep the audience engaged. | | Course Objectives: |
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This course aims to provide an opportunity for students to:
- Increase knowledge about performance management and surveys of: a) business and property owners in the MBD b) residents in the MBD c. consumers and visitors of the MBD
- Learn how to design an effective instrument and how to develop a good research plan.
- Learn how to reach citizens and to increase response rates.
- Understand how a focus group operates as well as the nature of information that it can deliver.
- Review public and private sector processes and current practices of collecting and reporting data by a variety of methods.
- Be familiar with how to make sense of data collected and how to communicate it to district management, business and property owners, and municipal authorities and to the general citizenry.
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Students are expected to be able to:
- Understand the importance of stakeholder surveys in measuring MBD performance.
- Comprehend the systemic factors that influence the effectiveness and utility of stakeholder surveys as well as other methods of data collection.
- Understand the complexities of focus groups and appreciate instances in which the use of focus groups is appropriate.
- Appreciate the visual potential of data presentation as an audience-specific technique in the professionalism of business district management.
- Discover international trends of MBDs and the customizing of sub-local managing and governing accomplishments.
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